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Audience Segmentation for Malaria

Moore, J.; A. Orji, G. Hunter, et al. John Hopkins Center for Communication Programs (2025) CC
This course is intended for use by social and behavior change (SBC) and service delivery professionals to encourage appropriate use of malaria tests and treatment by employing segmentation based on attitudes and behaviors of their intended audience(s).
Flipchart for providers
Okulabilira Abalwadde ba kkookolo. Akatabo K'Abajjanjabi. Provides similar information to patient booklet, Advises on what to expect and how to cope when a loved one is facing end of life Suggests ways for caregivers to take care for themselves
Flipchart. A job aid for use by health workers when educating clients and their family members about cancer; Each page has a large illustration to share with patients, with talking points on the reverse side; Presents similar content to patient/caregiver booklet; Includes a counseli... more
Offers expanded content on social/emotional aspects of having cancer and how to talk with others including children; Features many direct quotes from patients, caregivers, providers; Specifies that cancer is not contagious; Corrects perception that sin or wrongdoing causes cancer; Gives... more
Unachohitaji kujua kuhusu saratani kwa matumizi ya wagonjwa na wauguzi. Flipchart
Introduces the GATHER approach to counseling, a patient-centered approach that improves patient satisfaction Has a chapter offering basic biomedical information on cancer, as requested by health workers Includes information about management of side effects Encourages health workers to take care o... more

Segmentation de l’audience pour le paludisme

Moore, J.; Orji, A.; Hunter, G. et al. John Hopkins Center for Communication Programs (2025) CC
Ce cours est destiné aux professionnels du changement social et comportemental (CSC) et de la prestation de services afin d’encourager l’acceptation et l’utilisation des antipaludiques en utilisant une segmentation basée sur les attitudes et les comportements de leur(s) public(s) cible(s).
Global and Regional View of Vaccine Acceptance and Related Behaviors. This new interactive tool captures information on knowledge, attitudes and behaviors around vaccines, masking, testing and more from 12 million people in 115 countries. Insights and analyses on how to use the data were written ... more
A guide for patients and caregivers
The Zambia Malaria Campaign, implemented by Breakthrough ACTION, used culturally tailored radio adverts and a campaign song to encourage key behaviours for preventing and treating malaria. The campaign targeted high-risk groups, such as pregnant women and caregivers of children under five, and deliv... more
Engeri Y'okugumira Embeera nga olina Kkookolo. Akatabo K'Abalwadde.
Contains many illustrations of all country materials – of risk factors, treatment procedures, side effects, coping, healthy lifestyle, and more; Promotes cancer screening, especially for breast and cervical cancer, and gives local resources; Educates about local cancer risk factors, e.g., HIV infe... more
Unachofaa kujua kuhusu saratani. Mwongozo kwa wagonjwa na wahudumu wa afya.