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Audience Segmentation for Malaria

Moore, J.; A. Orji, G. Hunter, et al. John Hopkins Center for Communication Programs (2025) CC
This course is intended for use by social and behavior change (SBC) and service delivery professionals to encourage appropriate use of malaria tests and treatment by employing segmentation based on attitudes and behaviors of their intended audience(s).

Segmentation de l’audience pour le paludisme

Moore, J.; Orji, A.; Hunter, G. et al. John Hopkins Center for Communication Programs (2025) CC
Ce cours est destiné aux professionnels du changement social et comportemental (CSC) et de la prestation de services afin d’encourager l’acceptation et l’utilisation des antipaludiques en utilisant une segmentation basée sur les attitudes et les comportements de leur(s) public(s) cible(s).
This is the ninth paper in our series, “Community Health Workers at the Dawn of a New Era”. Community health workers (CHWs) are in an intermediary position between the health system and the community. While this position provides CHWs with a good platform to improve community health, a major cha... more
DHS Working Papers No. 124
Évaluation du programme burkinabé dans les districts de Kaya et de Zorgho Objectif. L’objectif central de cette thèse est d’évaluer, dans des conditions réelles d’implantation, les effets du programme burkinabé de prise en charge communautaire du paludisme sur le recours aux soins de... more
4th edition, Reference Manual
This practical guideline establishes definitions for “contact”, “contact person”, “contact tracing” and other associated concepts. It allows for improvement of contact tracing strategies and provides recommendations attempting to answer some, though not all, questions that arose during t... more