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Segmentation de l’audience pour le paludisme

Moore, J.; Orji, A.; Hunter, G. et al. John Hopkins Center for Communication Programs (2025) CC
Ce cours est destiné aux professionnels du changement social et comportemental (CSC) et de la prestation de services afin d’encourager l’acceptation ... more
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Audience Segmentation for Malaria

Moore, J.; A. Orji, G. Hunter, et al. John Hopkins Center for Communication Programs (2025) CC
This course is intended for use by social and behavior change (SBC) and service delivery professionals to encourage appropriate use of malaria tests and treatment by employing segmentation based on attitudes and behaviors of their intended audience(s).