Sustaining and Expanding Activities to Shift Social Norms and Care Practices for Preterm and Low Birthweight Babies. Khanda ndi Mphatso (KnM), translated as “A Baby is a Gift”, a SBCC campaign intended to improve newborn health by shifting norms around the value of newborns and promoting Kangaroo Mother Care (KMC) for preterm and low birthweight (PTB/LBW) babies.