This is a short technical brief with important steps and resources on how country programs can track and address rumors around COVID-19 (as needed). The guide includes a number of great resources and links while also sharing nuggets from global, collective thinking around rumors.
Evidence-based Malaria BCC Module 4 e-learning series.
Accessed July 2025
This COVID-19 Facilitator Guide is a set of cue cards that are used by community facilitators to conduct community meetings or one on one sessions with community members.
The guide contains simple and important information about COVID-19 and helps the community facilitator in providing accurate i...nformation to the community.
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Boîte à outils pour le changement social et comportemental face au paludisme à l'intention des agents de santé communautaires Module 2
In order to improve access to malaria services in remote mining areas of Guyana, the Ministry of Health and PAHO implemented a community case management programme, training workers in mining camps to test for and treat uncomplicated malaria. However, formative research by Breakthrough ACTION Guyana ...found that awareness of these services among miners was low. In response, the project supported the development of social and behavioural change (SBC) interventions to increase the visibility of volunteer malaria testers (VMTs), strengthen their counselling skills and improve retention by recognising their contributions.
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Activity Brief.Formative research revealed that gold miners in remote regions of Guyana viewed malaria as an unavoidable and minor risk compared to other dangers. Building on these insights, Breakthrough ACTION co-created the 'Lil Mosquito, Big Problem' (LMBP) social and behavioural change campaign,... which targeted miners in malaria-endemic areas (Regions 7 and 8). Adopting a human-centred design approach, the campaign collaborated with the Ministry of Health, mining organisations, and miners throughout its development. LMBP used visual, low-literacy materials featuring animated and live-action characters to raise awareness of the risks of malaria and encourage key behaviours such as timely testing, adhering to treatment and consistently using insecticide-treated nets. Launched in 2019 and scaled up until 2024, this multi-channel campaign aimed to change attitudes and improve malaria prevention in these hard-to-reach communities.
Accessed on 20/06/2025.
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In 2023, Breakthrough ACTION and Guyana’s Ministry of Health refined the 'Lil Mosquito, Big Problem' malaria campaign using human-centred design. Phase II introduced peer-led videos (Miners' Buzz), community champions, incentives for volunteer testers and a transport network to improve supply deli...very. These efforts enhanced engagement, coordination and timely reporting, reaching over 7,800 people. The campaign's innovative, community-driven approach has improved malaria prevention in remote mining regions.
Accessed on 20/06/2025.
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This guide provides practical tools and strategies for interpersonal communication (IPC) to support the prevention and treatment of malaria in northern Nigeria. Targeting health workers, community leaders and vulnerable groups such as pregnant women and young children, it aims to improve knowledge, ...attitudes and behaviours through culturally appropriate, tailored messaging. The guide emphasises community engagement, effective counselling techniques, and collaboration with local stakeholders to improve malaria control.
Accessed on 20/06/2025.
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Breakthrough ACTION-RDC a développé des affiches pour encourager les femmes enceintes à prendre des mesures préventives contre le paludisme, notamment en se rendant aux consultations prénatales et en prenant toutes les doses de médicaments antipaludiques.
Breakthrough ACTION a développé des affiches, des spots audiovisuels et des bannières pour le lancement du vaccin antipaludique R21/Matrix M en la République du Congo. Ces messages visent à promouvoir l’acceptation et l’utilisation du vaccin contre le paludisme. Cet effort a impliqué une c...ollaboration avec des experts techniques de divers partenaires et des membres de la Task-Force Communication Paludisme, le Programme National de Lutte contre le Paludisme, ainsi qu’avec le Programme Elargi de Vaccination.
Accessed on 15/07/2025.
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In the context of health, stigma is the negative association between a person or group of people who share certain characteristics and a specific disease. In an outbreak, this may mean people are labeled, stereotyped, discriminated against, treated separately, and/or experience loss of status becaus...e of a perceived link with a disease.
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This Implementation Kit (I-Kit) is designed to support SBCC and Malaria in Pregnancy (MiP) programme managers in improving their communication strategies, particularly those targeting healthcare workers. It provides practical guidance on four key planning areas and emphasises the significant health ...risks that malaria poses to mothers and newborns. The I-Kit highlights evidence-based WHO interventions and addresses barriers to access, demand and the delivery of MiP services by providers. Despite progress in reducing malaria, uptake of preventive measures remains low, highlighting the need for targeted advocacy and improved SBCC strategies.
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National malaria social and behavior change (SBC) and social and behavior change communication (SBCC) strategies are effective for describing the priorities and focus of a country’s malaria behavior change efforts. The strategy indicates how partners will work to influence specific behaviors and i...mprove malaria outcomes.
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This resource provides strategic guidance on integrating social and behavioural change (SBC) content into the training and support of community health workers (CHWs). It includes six adaptable modules that cover key SBC principles and approaches for CHWs, as well as community mobilisation strategies..., the promotion of malaria-related behaviours, the monitoring of behaviours, and supportive supervision.
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Accessed July 2025. Malaria social and behavior change (SBC) professionals are often asked to justify investments in malaria SBC. Making the case for malaria SBC requires global-level and national-level advocacy, especially given the limited resources available for malaria control and elimination an...d competing priorities.
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National malaria social and behavior change (SBC) and social and behavior change communication (SBCC) strategies are effective for describing the priorities and focus of a country’s malaria behavior change efforts. The strategy indicates how partners will work to influence specific behaviors and i...mprove malaria outcomes.
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The Malaria Prevention Campaign, launched in Oromia Region of Ethiopia recognized communities for taking specific actions to combat malaria. The focus of the campaign was around small, doable actions that families carry out to protect themselves against malaria. The community volunteers under direct...ion from the Community Mobilization Committee (CMC) energized and supported their communities, families, and schools to take the actions necessary to prevent malaria.
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A Technical Brief for Breakthrough ACTION Field Teams
Social media can be used to collect and address rumors or popular beliefs among target audiences, share evidence-based and timely health information, receive instant feedback on materials, conduct remote trainings, promote awareness of a project..., its mission and events, and more. As increased numbers of people search online for health information, social media platforms are leading the lightning-speed spread of both dangerous coronavirus misinformation and the correct life-saving measures individuals, families, and communities can take to reduce their risk. Public health programs must have a proactive presence in these information-sharing spaces to provide access to trusted and accurate information.
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A Technical Brief for Breakthrough ACTION Field Teams
La République démocratique du Congo (RDC) occupe la 2ème place en termes de nombre de cas de paludisme et de décès associés dans le monde (12% des cas et 13% des décès), et représente à elle seule 54,6% des cas en Afrique centrale (OMS, Rapport Mondial sur la situation du paludisme 2022). ...La coordination des activités de changement social et comportemental entre les partenaires dans le pays reste un défi.
Une stratégie nationale solide de lutte contre le paludisme est essentielle pour coordonner et amplifier les efforts de lutte contre le paludisme dans toute la RDC. Breakthrough ACTION a joué un rôle central dans l’élaboration et la finalisation de la Stratégie nationale de SBC contre le paludisme 2024-2028, qui s’aligne sur le Plan stratégique national de lutte contre le paludisme 2024-2028. Cette mise à jour de la Stratégie nationale de lutte contre le paludisme intègre des conseils sur l’introduction du vaccin antipaludique en RDC, des informations clés issues des récentes études de recherche sur le paludisme menées par Breakthrough ACTION, ainsi que des messages de santé prioritaires actualisés destinés aux hommes, aux prestataires de services, aux femmes enceintes et aux femmes ayant des enfants de moins de cinq ans.
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