In 2015, Member States and the global health community committed to reduce premature mortality from
noncommunicable diseases (NCDs) by one third by 2030 (SDG target 3.4). Despite growing efforts, the pace of change in
most countries, and the policies and regulations required to achieve this goal, are too slow, inadequate or insufficient.
Recognizing that public sector efforts alone are insufficient to address the prevention and control of NCDs, the Global
NCD Action Plan emphasizes the need for coordinated multisectoral and multistakeholder engagement, acknowledging
the role of nongovernmental organizations – including civil society groups, individuals with lived experience, academic
institutions and private sector entities. However, WHO notes that some Member States still have limited or no capacity
to establish or manage the implementation of engagement with private sector entities for the prevention and control of
noncommunicable diseases