The project aims to provide health and nutrition education through 4 Poshan videos in 18 Indian languages. The Poshan videos are produced by the Government of India and UNICEF, with pro bono services of Aamir Khan, and they reinforce the following key messages: Expecting mothers should get the correct diet and quarter portions more than usual Mother's first milk is the best, don't throw it away and make sure the child gets it. For the first six months the child should only be fed mother's milk and nothing else, not even water. When the child enters the seventh month, balance mother's milk with a nutritious diversified diet. The videos addresses the importance of balanced nutrition and health and are available in 18 languages.